Tag Archive for Twitter

Free Twitter Analytics Tool Announced Today

September 13, 2011 Amy Leefe Social Media, Uncategorized

Today, Twitter made many marketers happy when it announced its free Web Analytics tool. The tool, Twitter Web Analytics, is free to use and will help Web site owners understand, in general, if their activity on Twitter is driving traffic to their site. Specifically, the Twitter Web Analytics tool will help internet marketers and Web site owners determine:

  • The amount of content from your Web site that is being shared on Twitter
  • The amount of Web traffic Twitter drives to  your site
  • The effectiveness of your Twitter button on your site

Without a concrete Twitter analytics tool, it’s been tough for Twitter users and internet marketers to accurately understand the effect of their work with Twitter on their site.

We anticipated this was coming after Twitter’s acquisition of BackType, a social analytics platform, in July.

For us, internet marketers, we couldn’t be more pleased with today’s announcement as we are always looking for analytics tools…especially free ones…to help us understand what is working and what is not. This tool will also help us to better inform our clients the success of our work with the social media tool and more easily justify the impact Twitter is having on their marketing.

The Twitter Web Analytics tool will be rolled to a small pilot group of partners this week, and will be available to Web site owners in the next few weeks.

 

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Google Reinforces the Importance of Social Media with Realtime Search

August 26, 2010 Amy Leefe Google, Online Marketing, Search Engine Marketing, SEO, Social Media

As you would assume from the name, Google Realtime Search provides search results in real-time with a dynamic stream of content from across the Web, live and automatically updating instantaneously.

What Realtime Search does is,

  • gather news stories,
  • blog posts,
  • updates from social networks
  • and it presents them in a constantly refreshing stream

How it Helps You:

  • Cut through the noise
  • Beat journalist to the breaking news before it hits major headlines with Google Alerts
  • See the entire conversation from initial comment to up-to-the second replies
  • Look back in time to see what people were saying about a specific topic
  • Refine a search to see what people in a specific area (town, state or country) are saying about a product, service, brand

 

Advantage for Businesses

If you are a business participating in social media, smile away, as Google is providing you another advantage over companies that are not. With the launch of real-time search, businesses that are active on Twitter, Facebook and LinkedIn will have an advantage in getting found online because they will show up in real-time search.

Advantage for Marketers

Lucky us, we can now monitor online conversations about our clients FOR FREE! We can see how the press release we just distributed for our client was viewed by consumers and take a peak into the discussion surrounding our clients newest special offer.

Are you still questioning the value of social media for businesses? I hope not. To test out Google Realtime, visit Google.com/realtime.

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Twitter Provides a Two for One w/ Tweet Button

August 12, 2010 Amy Leefe SEO, Social Media, Uncategorized

1) Share Content

2) Promote

Say farewell to Tweetmeme and hello to Tweet Button. They could have come up with a more inventive name, but hey the tool’s pretty cool.

Not only can you now share content quickly via Twitter, such as a scandalous article about how MTV is giving Kanye West a second chance, you can promote strategic Twitter accounts at the same time while driving traffic to your website. Hello PR and SEO!

To put it into simple terms, you can simply choose your Button size from a choice of three, add the code to your site, and boom your enabling others to promote your company/Twitter account (PR) and potentially driving traffic to your site (SEO).

Twitter Tweet Button

Choose from Three Twitter Tweet Buttons

Plus, with Twitter’s new Tweet Button you can build a custom tweet button for your Web site.

For additional information on Twitter’s new Tweet Button, refer to Goodbye TweetMeme: Twitter Launches Its Own Retweet Button.

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