Tag Archive for social media campaign

Free Twitter Analytics Tool Announced Today

September 13, 2011 Amy Leefe Social Media, Uncategorized

Today, Twitter made many marketers happy when it announced its free Web Analytics tool. The tool, Twitter Web Analytics, is free to use and will help Web site owners understand, in general, if their activity on Twitter is driving traffic to their site. Specifically, the Twitter Web Analytics tool will help internet marketers and Web site owners determine:

  • The amount of content from your Web site that is being shared on Twitter
  • The amount of Web traffic Twitter drives to  your site
  • The effectiveness of your Twitter button on your site

Without a concrete Twitter analytics tool, it’s been tough for Twitter users and internet marketers to accurately understand the effect of their work with Twitter on their site.

We anticipated this was coming after Twitter’s acquisition of BackType, a social analytics platform, in July.

For us, internet marketers, we couldn’t be more pleased with today’s announcement as we are always looking for analytics tools…especially free ones…to help us understand what is working and what is not. This tool will also help us to better inform our clients the success of our work with the social media tool and more easily justify the impact Twitter is having on their marketing.

The Twitter Web Analytics tool will be rolled to a small pilot group of partners this week, and will be available to Web site owners in the next few weeks.

 

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Interactivity with Compelling Entertainment = Campaign Success

August 18, 2010 Amy Leefe Online Marketing, Social Media

Nowadays, your goal in a marketing campaign must be to engage consumers. How do companies that have successful social media campaigns do this? A stud on a motorcycle, perhaps.

Old Spice Man Social Media Campaign

Successful social media campaigns are fun. They get the viewers to immediately want their best friend to see what they just saw and laugh as hard as they just laughed. When developing a campaign and once you have an idea you think is good, you MUST first ask yourself the following questions before proceeding with campaign development. If the answer is yes to the below questions, you may proceed.

  1. Would I bring this campaign up at a dry dinner to get the table laughing?
  2. Would I mention this campaign at a networking happy hour as a conversation starter to sound intelligent and funny?
  3. Would I look cool passing this story along to my buddies?

The key point is this a remembered, talked about and tweeted social media campaign will be one that combines creativity, a clear message and one that makes a splash.

Looking for examples of successful campaigns? According to Forbes, the best-ever social media campaigns are the Old Spice Guy and the Burger King Subservient Chicken.

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