Tag Archive for Facebook

Google Reinforces the Importance of Social Media with Realtime Search

August 26, 2010 Amy Leefe Google, Online Marketing, Search Engine Marketing, SEO, Social Media

As you would assume from the name, Google Realtime Search provides search results in real-time with a dynamic stream of content from across the Web, live and automatically updating instantaneously.

What Realtime Search does is,

  • gather news stories,
  • blog posts,
  • updates from social networks
  • and it presents them in a constantly refreshing stream

How it Helps You:

  • Cut through the noise
  • Beat journalist to the breaking news before it hits major headlines with Google Alerts
  • See the entire conversation from initial comment to up-to-the second replies
  • Look back in time to see what people were saying about a specific topic
  • Refine a search to see what people in a specific area (town, state or country) are saying about a product, service, brand

 

Advantage for Businesses

If you are a business participating in social media, smile away, as Google is providing you another advantage over companies that are not. With the launch of real-time search, businesses that are active on Twitter, Facebook and LinkedIn will have an advantage in getting found online because they will show up in real-time search.

Advantage for Marketers

Lucky us, we can now monitor online conversations about our clients FOR FREE! We can see how the press release we just distributed for our client was viewed by consumers and take a peak into the discussion surrounding our clients newest special offer.

Are you still questioning the value of social media for businesses? I hope not. To test out Google Realtime, visit Google.com/realtime.

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Location-based Social Networks: Trend or Social Networking Trait

August 19, 2010 Amy Leefe Local Search, Social Media, Uncategorized

According to Mashable and HubSpot, location-based social networks are becoming a mainstream feature of social networking. Well yes, I would say so…now that the most popular social network in the world has a location-based social network.

Facebook Places for Socialites

Individuals can sign into Facebook Places and allow Facebook to know their location. They can then add places, check-in to places and tag friends who are with them.

Facebook Places for Businesses

With Facebook Places, businesses can claim their location by simply adding the location of their business to the system. Then, similar to foursquare, official representatives of a business can claim the location as the page for their business. Advice for businesses: as soon as Facebook Places is available, claim your location!

So is Facebook Places in competition with location-based service providers such as Foursquare and Yelp? Thats to be determined. In my opinion, sure is. Unlike Yelp and Foursquare, Facebook has the added benefit that its services, such as its many applications and features and ads and business solutions, go through one central service, but thats just the opinion of one, intrigued SEOer.

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