Kevin Ryan of iMedia Connection beautifully sums up the reason why local search is becoming so important. “The essence of local search lies in the nature of users seeking information about services in which they already have a need.”
Unfortunately, about 70 percent of small and medium sized businesses don’t have websites (Rob Wright, ReachLocal.com). This creates a huge gap between increasing customer demand for local goods and services and an inability for local companies to supply that demand because they don’t have websites. But it also leaves room for phenomenal growth in the local search sector and untapped profit.
