Search for any term in a search engine and you will get a list of results. From that list of results you can click on any link directing you to a website.

Type a URL in the address bar and a website will pop up.

Follow a link from one site to another and land on a website.

How to get to a website is the easy part. What to do when you get there is the hard part, this is where landing pages come in handy.
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