Here is list of some of the best seach engine marketing tool sites on the Web. Enjoy!

• http://www.webconfs.com/
• http://tools.seobook.com/

Search engine spiders crawl websites and read the content on each page. However, some site designs are too complex for spiders to crawl and correctly index the pages. Some things that can confuse search engine spiders include:

• Flash websites
• Pages built in frames
• Sites that don’t have a sitemap

If you want to know if your site is easily crawled, try out this search engine simulator tool.

Google provides a variety of advanced search tools. One of the best tools is called “Google Operators” . Google Operators are powerful search functions that can help you learn a lot about your site and your competitors.
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Search engine optimization (SEO) is the practice of editing the content and design of a website in an effort to rank well for specific keyword phrases. SEO has been implemented by many companies to increase their online footprint, traffic and profit.

This same theory of optimizing sites to be search engine friendly is now being applied to press releases. By optimizing a press release through use of anchor text (linked keywords) relevant to your business, you can increase visibility and awareness for your products and services.

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I have been charged with the task of cooking dinner for my family. I wasn’t sure what to make but wanted to avoid a trip to the grocery store. I decided to rely on Google to give me recipes using keywords I could think of relating to food already at home. I did a keyword search for “chicken noodle” but my results yielded extraneous links. So, I refined my search to “asian chicken noodle recipe” in hopes of improving the outcome. The results were more precise this time and gave me exactly what I needed.

Not everyone doing a search on the internet will be seeking a chicken noodle recipe, but the point of all this is to emphasize how important keywords really are when conducting a specific search. They are the main tool that visitors on the web use when accessing pages and pages of content, whether it be a book, vacation rental or in my case, a simple recipe.

With the billions of items posted on the internet and the trillions of ways to search for them, finding the best keywords to describe what your site provides is vital to a successful online campaign. Choosing these keywords has to start with two very important things: selection and optimization.
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Success in natural search engine rankings depends heavily on where you start and where you want to go. There are a variety of factors that can affect a website’s ranking. Before quoting a prospective customer on recommended services,  a good SEM firm will conduct a website assessment. This assessment analyzes the three most important factors to natural search success: search engine friendly design, link popularity and depth of content.

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After building and marketing blogs for many of our clients, we finally got around to creating our own blog dedicated to online marketing. I often make excuses for the state of our own online marketing program, which needs more work. My favorite excuse is the old expression “the cobbler’s children have no shoes”, which refers to the story of a cobbler who doesn’t have enough time to make shoes for his own children, so they walk around with bare feet.

Well, the excuses are over. It’s 2007, time to stop planning, and time to get things done. We have redesigned our website and launched this new blog to help our customers learn more about search.

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TwentySix2 Marketing is a full-service search engine marketing and web design agency located in Atlanta, Georgia. We have been a leader in the online marketing space since 1997, providing services in search engine optimization, paid search, affiliate marketing, email marketing, web design and more.

Mission
The mission of this blog is to provide our clients and prospective clients with the latest information and tools on the topic of search engine marketing, website optimization and web design. We believe that education is key to our client’s long term success.

Please call us at 404-541-9780 with any questions or comments.
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John Waddy, CEO