I have been charged with the task of cooking dinner for my family. I wasn’t sure what to make but wanted to avoid a trip to the grocery store. I decided to rely on Google to give me recipes using keywords I could think of relating to food already at home. I did a keyword search for “chicken noodle” but my results yielded extraneous links. So, I refined my search to “asian chicken noodle recipe” in hopes of improving the outcome. The results were more precise this time and gave me exactly what I needed.

Not everyone doing a search on the internet will be seeking a chicken noodle recipe, but the point of all this is to emphasize how important keywords really are when conducting a specific search. They are the main tool that visitors on the web use when accessing pages and pages of content, whether it be a book, vacation rental or in my case, a simple recipe.

With the billions of items posted on the internet and the trillions of ways to search for them, finding the best keywords to describe what your site provides is vital to a successful online campaign. Choosing these keywords has to start with two very important things: selection and optimization.
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