Success in natural search engine rankings depends heavily on where you start and where you want to go. There are a variety of factors that can affect a website’s ranking. Before quoting a prospective customer on recommended services, a good SEM firm will conduct a website assessment. This assessment analyzes the three most important factors to natural search success: search engine friendly design, link popularity and depth of content.
Archive for May 8, 2007
Taking It From the Top
After building and marketing blogs for many of our clients, we finally got around to creating our own blog dedicated to online marketing. I often make excuses for the state of our own online marketing program, which needs more work. My favorite excuse is the old expression “the cobbler’s children have no shoes”, which refers to the story of a cobbler who doesn’t have enough time to make shoes for his own children, so they walk around with bare feet.
Well, the excuses are over. It’s 2007, time to stop planning, and time to get things done. We have redesigned our website and launched this new blog to help our customers learn more about search.