Selecting a web design firm can be a difficult task. There are thousands of web design firms to choose from, and there are many things to consider from portfolio to price to process. At TwentySix2 Marketing, we specialize in building professional, clean, easy-to use, search engine friendly, small business websites. Here's how we do business...
Our Web Design Process
Need Analysis
Perhaps the most critical step in building a site that meets the needs of your business is taking the time to learn about your business and your goals. At TwentySix2 Marketing, we pride ourselves on being business people first and web developers second. Our consultants will take the time to learn about your objectives and educate you on all of your design options to ensure that the site we build will meet your needs.
Graphic Design
The graphic design skills required to create a professional looking site are different from the web development skills needed to build your site. TwentySix2 Marketing has professional graphic designers on staff to ensure that your site will look just the way you want. Our design team will provide you with up to three different designs to choose from before moving forward on the development process.
Search Engine Optimization
If one of your web marketing goals is to attract new customers and increase sales, then you need a search engine optimization specialist to ensure that your site will rank well in the top search engines. TwentySix2 Marketing has optimized over two hundred websites since 1997. We know what it takes to get your site to the top.
Customer Conversion
Once you get visitors to your site, you want them to perform your call to action, whether that's purchasing goods or services online, completing an email form or downloading a PDF. TwentySix2 Marketing employs professional copywriters to insure that the content of your site will persuade visitors to perform your desired call to action and maximize your customer conversion rate.
Content Management System
For most businesses, a website continues to grow and expand. Consequently, every website we build is supported by a content management system (CMS). This backend allows customers to add, edit and delete content using a text editor that functions similar to a word processor.
Production Process
One of the most critical components of working with a professional web design firm is the processes surrounding your project - from project milestones to timelines to deliverables to overall client expectations. TwentySix2 Marketing has developed a proprietary production process from the project kickoff meeting to the final deliverable that ensures our team will meet or exceed your expectations.
Website Conversion Optimization
While most SEM firms focus singularly on attracting visitors to your site, we know that this is only half the battle. We know that getting visitors to perform the desired ‘call to action’ and converting prospects into customers is the ultimate goal. Consequently, we go the extra mile to a process we call 'website conversion optimization'. Using this process, we assist our clients in achieving the bigger picture - attracting, persuading, converting, and retaining customers via the Web. TwentySix2 Marketing can help you improve your ‘call to action’ pages, maximize visitor conversions and positively impact the bottom line.
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