Overview of Search Engine Optimization (SEO)
 SEO is the practice of editing the content and design of a website in an effort to rank well for specific keyword phrases in the natural, free search results. Most website optimizatifon includes changes to site design, and updates META data and website content. Since almost 80% of all search engine users click on the natural search results - rather than paid search ads – SEO is a critical component of any search marketing campaign. TwentySix2 Marketing is an expert in search engine optimization and we can help you achieve better natural search rankings.
Factors that Affect Natural Search Engine Rankings
There are a number of different factors that can impact how your site will rank in natural search. Some of the most important are:
- Website design
- Website optimization (meta data)
- Depth of content
- Link popularity (number of links from other sites to yours)
- Content optimization (keyword density and page design)
Every site is unique, so our SEO recommendations depend on your specific needs. Some of the key variables include:
- The number of keyword phrases you wish to target
- The competitiveness of those keyword phrases (i.e. 'furniture' is more competitive than 'antique wood desk')
- The DNA of your website (number of pages,link popularity)
- Your budget
TwentySix2 Marketing is an expert in search engine optimization techniques and we can help you make changes to your website in order to rank well in natural search.
Our Expertise
Search engine optimization is both an art and a science. To make things really challenging, the rules change all the time and the SEO techniques that work well today may not work tomorrow.
While most SEM agencies have taken their eye of the ball and followed the big ad dollars to paid search, we still have a passion for natural search engine optimization. Our passion has made us one of the best SEO agencies in the business. We go the extra mile and help our clients with advanced SEO techniques, such as new content development, link building, blog marketing, and article distribution. If you haven't gotten the results you want from SEO, ask us why our way is a better way.
SEO Services Description
TwentySix2's basic search engine optimization services include the following tasks:
- Keyword Research
- META Data Creation
- Web Page Content Optimization
- Search Engine Submission
- Link Building
- New Content Development
- Article Distribution
- Online Press Releases
- International Search Marketing
Keyword Research
Keyword Research is the process of identifying the keyword phrases that your potential customers enter in the leading search engines to find your products and services online. Keyword research is the foundation of every search marketing campaign, since targeting the right keywords can make the difference between success and failure. TwentySix2 can help you identify the most popular and relevant keyword phrases for your business. And based on the strengths and weaknesses of your website and competitive websites, we can recommend the right keywords to target for both natural search and paid search campaigns.
META Data Creation
META data is text information that is created for search engine spiders to provide information about the content of a web page. Most search engines read META data, such as page titles, description tags, keyword tags, header tags, image tags and more. While most META data is imbedded in the code of a web page and hidden from web users, it is critical for achieving top natural search rankings. TwentySix2 will provide META data for each page of your website.
Content Optimization
In addition to META data, search engine spiders review the text on each web page and try to identify a keyword topic or theme for each page. TwentySix2’s copywriters can help you create search engine friendly pages with the proper keyword phrase density required to achieve top natural search engine rankings.
Search Engine Submission
TwentySix2 will create and submit an XML sitemap to ensure that each page of your site is properly indexed by the top search engines. In addition, we will also add your site to the top directories on the Web and other niche search engines when appropriate.
Link Building
Link popularity refers to the number of sites that provide a link away from their site to yours. The more sites that link to yours, the higher your site will rank in the top search engines. Search engines, such as Google, consider a link from Site A to Site B a vote from Site A for Site B. Generally speaking, the more links or votes you have, the higher your site will rank. In fact, Google’s search ranking algorithm is based almost entirely on link popularity. TwentySix2 Marketing provides professional link building services to help your business identify and acquire links from topically relevant, high quality websites.
Copywriting
Good copy can persuade web visitors to buy your product or service, and it can help improve your natural search engine rankings. Search engines index, store and rank web pages based on keyword themes. As a best practice, most web pages should target just one or two keyword phrase themes. So if you want your site to rank for 50 keywords, then theoretically, you would need 50 or more pages of content. TwentySix2 provides professional content creation services with SEO and customer persuasion in mind.
Article Distribution
In addition to optimizing the content on your website, another way to set yourself apart from the competition is to create and distribute articles online that position you company as an industry thought leader. Online articles provide additional links to your site and provide another gateway for users to find your site. TwentySix2 provides article writing, optimization and distribution services.
Online PR
Online press releases are a great way to increase the visibility of your website by spreading news about your business across multiple websites and news oriented search engines. TwentySix2 Marketing provides online press release writing, optimization and distribution services that can improve the reach of your business online.
International Search Marketing
We have helped both large and small companies diversify their search marketing programs overseas. We provide content development, search engine optimization and submission services in numerous countries, including Canada, Spain, Mexico, France, Germany, the UK and more.
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